Wash the Cloud Puffer cold, inside out, with mild detergent, then air dry it in the shade. That is the whole routine, and it is the same in Carbon and Buttercream.
Machine wash cold, inside out, mild detergent, air dry in the shade. No iron, no bleach. The thing most guides get wrong for this jacket: ours is filled with 100% polyester, not down, so the tumble drying and dryer ball advice written for down jackets does not apply here.
The wash routine, step by step
The Cloud Puffer in Carbon carries four instructions on its care tab:
| Step | What the care tab says |
|---|---|
| 1 | Turn it inside out |
| 2 | Machine wash cold |
| 3 | Use mild detergent |
| 4 | Air dry in the shade |
Our general care instructions add two more that apply across the store: wash with like colours, and do not iron or bleach.
That is everything the store publishes. The care tab does not name a spin speed or an exact water temperature, so for anything beyond the four steps above, read the sewn-in label on your own jacket rather than taking a setting from a guide written for a different puffer.
Why most puffer washing advice does not apply to yours
Search for how to wash a puffer jacket and most of what comes back is written for down. Down clumps when it gets wet, so that advice tells you to tumble dry on low with dryer balls to break the clumps and restore loft.
Every padded piece we make is filled with 100% polyester.
Synthetic fill does not clump the way down does, and our own instruction is to air dry in the shade, not to tumble dry. So the single most common piece of puffer advice on the internet is the one instruction you should ignore for this jacket. If you have been putting off a wash because you did not want to ruin the loft, that worry belongs to a different jacket.
Can you machine wash it
Yes. The care tab says machine wash cold, so the machine is the intended method, not a risk you are taking.
Inside out matters more than people expect. It puts the shell against the drum and keeps the zips and hardware from dragging across the outer face, and the Cloud Puffer carries ZAMAC hardware and a hidden inner sleeve pocket, so there is more metal on it than the silhouette suggests.
Drying, and the one instruction to plan around
Air dry in the shade. Not on a radiator, not in direct sun, and not in the dryer.
This is the step that decides whether you have the jacket when you want it, because a padded jacket holds water in the fill and takes far longer than a shirt to come back. Lay it flat or hang it somewhere with air moving around it, and start the wash on a day you do not need it rather than the night before.
Shade rather than sun is not fussiness. Our care page already warns that certain colours may fade slightly after the first wash, and direct sun on a wet garment is the fastest way to help that along, which matters more on the Cloud Puffer in Buttercream than on Carbon.
Can you dry clean it
The care tab does not list dry cleaning, in either direction. It gives a cold machine wash and an air dry, and says nothing about solvents.
So the honest answer is that we do not publish a dry cleaning instruction for this jacket. If a cleaner asks, show them the sewn-in label. If you are weighing it up because of a mark rather than general cleaning, the section below is the better route.
Which Lociónne piece you are holding
Three padded pieces, and they are not the same fabric. Worth checking which one is in your hands before you follow any of the above.
| Piece | Outer | Fill | Published care tab |
|---|---|---|---|
| Cloud Puffer, Carbon and Buttercream | 100% nylon shell | 100% polyester | Yes, the four steps above |
| Villain Puffer | 100% PU coating over viscose | 100% polyester | No |
| Villain Vest | 100% PU coating over viscose | 100% polyester | No |
The fill is the same across all three. The outer is not. The Villain Puffer and Villain Vest have a coated, crushed velvet style exterior rather than a nylon shell, and neither publishes its own care tab, so follow the sewn-in label on those two rather than borrowing the Cloud Puffer's routine.
Stains, and when to ask first
A full wash is a blunt instrument for one mark, and the store publishes no stain guidance, so we are not going to invent a method here.
If something has landed on the jacket and you are considering a solvent, a stain pen or a hotter wash, ask us first. Changing one variable in a published routine is where jackets get damaged, and a question costs nothing.
The Cloud Puffer
Nylon shell, polyester fill, velvet fleece lining through the body and the pockets, and a detachable hood.
Care questions
Can you put a puffer jacket in the washing machine?
This one, yes. The Cloud Puffer's care tab says machine wash cold, turned inside out, with mild detergent. For any other jacket, read its own label rather than assuming the padded shape means the same routine.
Can you tumble dry a puffer jacket?
Not this one. Our instruction is to air dry in the shade. Tumble drying advice you will find elsewhere is mostly written for down fill, which needs heat and movement to break up clumps. Ours is 100% polyester and does not.
Can you dry clean it?
We do not publish a dry cleaning instruction either way. The care tab gives a cold machine wash and an air dry. Show a cleaner the sewn-in label if you want to go that route.
How do I get the puff back after washing?
Give it air and time. Lay it flat or hang it in the shade with air moving around it. Because the fill is polyester rather than down, it does not clump in the wash the way down does, so it does not need a dryer to recover loft.
Does the Buttercream colour wash differently?
No. Both colourways list the same cold wash, mild detergent and shade drying. The one thing worth noting is our care page's warning that certain colours may fade slightly after the first wash, which is a reason to keep the lighter colourway out of direct sun while it dries.
Can I iron out a crease?
No. Our care instructions say do not iron and do not bleach, and that applies across the store.